JOURNEY believes that bringing the customer perspective, systematically into every aspect of how a service organisation thinks and behaves, is truly when the power of ‘marketing’ is realised.
Social Marketing is about changing behaviours for the public good and requires a balance of four key elements: Supporting the public in making/sustaining positive choices; supporting staff to embody the promised service offer in all that they do; continually refining the design of services to reflect changing customer/market requirements; constantly reviewing the effectiveness and efficiency of the delivery of services offered in order to drive customer satisfaction.
Our experience in supporting organisations continually reinforces the power of this approach to truly create sustainable behaviour change with customers and staff.
Amongst the tools we regularly draw upon during a Social Marketing project are:
